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AVEDA was founded in 1978 by Horst Rechelbacher on the principles of Ayruveda and its natural order. Since then AVEDA's mission has been to create products that transform nature's bio-energy into personal health and vitality . . .
At NUOVO we whole-heartedly agree with AVEDA's principles and encourage daily health and beauty rituals. These practices reclaim our life energy, uplifting our consciousness and encouraging inner peace , while simultaneously awakening us to our environment with greater purpose and clarity . . .
In the '90s, to complement their array of hair, skin, body and home-environment products, AVEDA invented hair color made with the energy of plants. These innovative formulas leave one's hair essentially damage-free, and are infused with conditioning plant oils for shinier, healthy-looking color. In permanent and deposit-only shades the naturally based browns, blondes and reds are laced with pure plant aromas that soothe the senses . . .